Cultivating Brand Identity: Merging Tangible and Intangible Elements
Intangible:
Collaborative personality: Our brand embodied openness and partnership, fostering trust and engagement.
Shared values: We championed unity, integrity, and collective action, resonating with stakeholders.
Compelling storytelling: We showcased real-world impact and collaboration's power, connecting with audiences on an emotional level.
By strategically aligning tangible and intangible elements, we built a brand that transcended awareness and drove action. This experience instilled in me the immense value of authentic, purpose-driven branding in achieving social impact.
My time at PMI, leading a standalone education campaign against illegal trade, was a powerful lesson in the impact of a cohesive brand identity. We recognized the need for a unified front, captured in our motto "no one can fight illicit trade on their own." This ethos translated into both tangible and intangible branding elements:
Tangible:
Inclusive messaging: Our communication emphasized collaboration, bringing together governments, companies, and civil society.
Unified visuals: We developed a consistent visual identity across platforms, reinforcing recognition and professionalism.
Identity in Corporate Communications
Crafting a unified message to cultivate a strong brand identity
Unified Content For Digital and Physical Formats
Maintaining a consistent visual identity across all digital assets, collateral, and event materials.
Awareness Through a Unified Voice and Partnerships
Utilized a cohesive brand and unified voice to effectively raise awareness through collaborative partnerships.
