Global Storytelling: Building Bridges Through Digital Mediums
Launching my career amidst the pandemic, I quickly embraced the power of virtual platforms to deliver impactful events and storytelling.
Digital Storytelling Strategies:
Visually captivating invitations and marketing materials: Tailored specifically for social media and digital channels, sparking interest and engagement.
Compelling email campaigns: Secured high attendance through strategic targeting and engaging content.
Detailed event recaps: Detailed event summaries, meticulously crafted to not only inform but also engage partners and elevate public knowledge with actionable takeaways.
Global Reach & Renowned Partnerships:
Diverse audience engagement: Webinars and training sessions attracted attendees and speakers from around the world.
Prestigious collaborations: Partnered with organizations like Meridian International, Concordia, and the OAS to host high-profile events.
Featured renowned speakers: Luis Almagro, Uttam Dhillon, and Vanda Felbab-Brown, among other incredible speakers, shared their expertise with our audiences.
Impact and Outcomes:
Globalized learning and discussion: Fostered international awareness and knowledge sharing on critical issues like illegal economies.
Strengthened partnerships: Collaborations boosted reach and impact, building a united front against harmful activities and and drove actionable policy.
Engaged audiences: Data-driven strategies led to high attendance and active participation, maximizing learning outcomes.
This experiences allowed me to hone my skills in harnessing digital platforms for impactful storytelling and event execution. I am passionate about leveraging technology to connect diverse audiences, foster collaboration, and drive positive change on a global scale.
Michigan State University
The virtual "Brand's New World" conference, co-organized by the A-CAPP Center at Michigan State University, presented a thrilling opportunity to leverage digital storytelling and strategic partnerships in tackling brand protection challenges.
Collaborative Narrative:
Partnering for Expertise: Secured distinguished speakers, regional experts sharing crucial insights on counterfeiting and piracy in Latin America.
Engaging Content Creation: Collaborated with the team to craft thought-provoking panel discussions addressing key issues like regional collaboration and organized crime.
Tailored Storytelling: Developed compelling copy and designs for digital collateral, resonating with brand owners, lawyers, and government entities.
Outcome: A United Front Against Counterfeiting:
Empowered Audience: Equipped attendees with practical solutions to address critical brand protection issues.
Stronger Partnerships: Collaborations fostered a united front against counterfeiting and piracy in Latin America.
Global Reach and Impact: Virtual format facilitated international participation, amplifying awareness and impact.
This experience highlights my ability to harness digital storytelling, forge strategic partnerships, and navigate virtual platforms to drive impactful and engaging events. I am passionate about leveraging these skills to champion thought leadership, collaboration, and positive change.
Please find below screenshots of five out of the six sessions!
Session: Impact of COVID-19 on Brand Protection and IP Enforcement in Latin America. Bruce Foucart, an A-CAPP Center Fellow, Julie Mejia from Proctor & Gamble, Christopher Macolini from MIC Worldwide, and Breno Araujo from Corteva joined the session.
Session: Overlap of Counterfeiting and Links to Organized Crime. The session was graced by Maria Osma Potes from A-CAPP Center, Juan Carlos Buitrago Arias from StrategosBIP, Carlos Augusto Chacon Monsalve from ICP Policy Lab, and Sergio Piris from the Argentine Civil Anti-Piracy Association.
Session: Working with Local Authorities to Address Counterfeiting: Strategies for Brands. Speakers included myself from PMI, Andres Diaz from CropLife Latin America, Arturo Ishbak Gonzalez from The LEGO Group, Jeff Schmidt from National IPR Center, and Oliver Zopo from Merck.
Session: E-Commerce and Counterfeits: Transnational Cooperation. The session joined by Jay Kennedy from the A-CAPP Center, Juan Cichero from Mercado Libre, Emilio Daireaux from Under Armour, and Fernando Casares from React.
Session: Custom Seizures of Counterfeit Goods: Follow Up, Destruction of Goods. Jeff Rojek from A-CAPP Center at Michigan State University, Regina Zamith from Johnson & Johnson, Cesar Cabrera from IPR Center, Charlie Olschanski from Tiffany & Co., and Virginia Cervieri from Cervieri Monsuarez, joined the discussion.
Organization of American States
Partnering with the OAS for their virtual event on illicit economies, I helped elevate awareness and foster collaboration through targeted digital efforts.
Focus on Connection:
Engaging invitations: Designed materials to attract diverse participants from both private and public sectors.
Seamless virtual experience: Collaborated with speakers to ensure platform fluency and a smooth event flow.
Expert interpretation: Facilitated communication across multiple languages, promoting dialogue and inclusivity.
Outcomes:
Increased awareness: Amplified understanding of the pervasive impact of illicit economies.
Enhanced collaboration: Connected private sector expertise with OAS member States, fostering partnerships.
Shared best practices: Facilitated valuable knowledge exchange among participants.
This experience highlights my ability to leverage digital tools and strategic partnerships to drive impactful events and collaboration, ultimately contributing to positive change in the fight against illicit economies.
Please find below a selection of screenshots featuring some of the prominent speakers who participated in the event!
Ricardo Ortega, President at Grupo Energía Bogotá.
Ana Linda Solano, Research Professor at Universidad Externado de Colombia.
Gaston Schulmeister, Director, Department against Transnational Organized Crime of the OAS.
Joseph Humire, Director Center for a Secure Free Society.
Bill Cassidy, U.S. Senator for the State of Louisiana.
Luis Almagro, General Secretary of the OAS.
Meridian International
Meridian International Center spearheaded a six-part series titled "International Dialogues To Fight Illicit Economies" between March 2020 and July 2021, bringing together a diverse group of experts, decision-makers, and influencers from the government, multinational institutions, foreign diplomatic corps, private sector, think tank community, and civil society to collaborate on effective multi-sectoral solutions to combat corruption and illicit trade.
PMI Impact served as the generous sponsor for the series. Our team worked closely with the think tank to facilitate and deliver these virtual events, managing tasks ranging from coordinating invitations to conducting comprehensive research, developing engaging content for the sessions, and preparing concise summaries of the key takeaways. Read more about the event and access the full report here!
The below screenshots capture some of the highlights from the "Addressing Environmental Crime to Enhance International and Regional Security" session, which was one of six sessions in the series!
In this screenshot, Jorge Rios, Chief of the Global Programme for Combating Wildlife and Forest Crime and Sustainable Livelihoods at the United Nations Office on Drugs and Crime, delivers a powerful presentation on the urgent need to combat environmental crime.
We were also honored to have H.E. Onkokame Kitso Mokaila, Ambassador of Botswana to the U.S., deliver a powerful speech on the impact of environmental crime on his country and the urgent need for global action.
Additionally, Crawford Allan, Senior Director of TRAFFIC, provided valuable insights during his presentation on the challenges of addressing wildlife trafficking and the important role of partnerships in combatting this illicit trade.
Please feel free to explore my website for more virtual events that I have organized. I have curated a variety of engaging experiences that I'm sure you will enjoy.