Beyond the Black Market: Building a Digitally-Empowered Community for Action
As part of the launch team for United to Safeguard America from Illegal Trade (USA-IT), I embraced the power of digital marketing, copywriting, social media, and partnerships to combat black market trade and elevate public awareness.
Crafting Compelling Content:
Owned media mastery: Researched and produced engaging articles, videos, and content for our website and social platforms, weaving impactful narratives with factual accuracy.
Targeted social media campaigns: Created and managed dynamic campaigns to promote events, inform audiences, and build a vibrant online community.
Cohesive brand identity: Ensured consistency across all digital assets, collateral, and event materials, reinforcing USA-IT's message and strengthening brand recognition.
Engaging Audiences Through Events:
Virtual and in-person event design: Led the development of informative and captivating presentations, videos, and content for a diverse audience.
Collaborative content creation: Partnered with think tanks, companies, and other members to ensure impactful messaging and seamless event experiences.
Information hub cultivation: Transformed events into hubs where critical issues were explored, awareness was raised, and connections were fostered.
Outcomes:
Increased public awareness: Reached new audiences and sparked important conversations about illegal trade's dangers.
Stronger online community: Built a dedicated following engaged in the fight against illegal trade.
Unified front: Collaborated with national and state partners, amplifying impact through combined efforts.
This experience showcases my ability to leverage diverse digital tools and storytelling techniques to educate, engage, and empower communities. I am passionate about using my skills to advocate for important causes and drive positive change through strategic communication and collaboration.
PR & Events
Here, you'll find examples of events that we organized and collateral materials that we created, including virtual and in-person events for the USA-IT coalition.
Content Creation, Social Elevation, and Graphic Design
Below, you can find examples of my work in copywriting, social media post design, agenda and invitation creation, and online event promotion.
Some Information on the Coalition
To help you gain a better understanding of the USA-IT coalition, I have provided the following information: the brand identity, key information on the issue of illegal trade, the coalition's mission and goals, and links to valuable resources we utilized to create copy and social media content, articles, Op-Eds, and more!
MISSION
Recognizing that no single entity can solve this complex problem alone, USA-IT aims to foster public-private partnerships that harness the power of existing expertise, information sharing, innovative solutions, and evolving technologies. By engaging public actors, the private sector, and civil society, USA-IT strives to create a united front against illegal trade.
GOALS
To raise awareness about the negative impact of illegal trade on society, the economy, and the environment.
To identify and disrupt the networks of bad actors involved in illegal trade, with the help of law enforcement.
To promote the adoption of best practices and standards among private sector companies and industries to prevent and detect illegal trade.
To advocate for stronger laws and policies at the local, national, and international levels to combat illegal trade and its enablers.
To foster a culture of compliance and ethical behavior among all actors involved in trade, including governments, businesses, and consumers.
FAQ
-
Illegal trade is a complex and multifaceted phenomenon that involves a wide range of illegal activities across various industries and sectors. It includes trade in goods and services that are prohibited, restricted, or subject to specific regulations, such as drugs, counterfeit goods, wildlife, timber, and human beings. Illicit trade can be carried out by criminal networks, terrorist groups, and other non-state actors, and can have serious negative impacts on economic growth, development, and security.
-
According to reports by the OECD and the EUIPO, illicit trade accounts for approximately 3.3% of global trade. This means that an estimated $509 billion worth of goods and services are traded illegally across international borders every year. This includes a range of activities, from counterfeit goods and pirated media, to the illegal trade of drugs, wildlife, and human beings.
-
Illicit trade is a pervasive and multifaceted issue that affects numerous industries and sectors. One of the most prevalent forms of illicit trade involves counterfeit and pirated goods, such as designer clothing, electronics, luxury items, and entertainment media. Illicit trade also encompasses the trafficking of illegal drugs, which generates enormous profits for organized crime and terrorist organizations while fueling addiction and public health crises. Furthermore, the illicit trade in wildlife and timber can have devastating effects on biodiversity and environmental sustainability, while the abhorrent practice of human trafficking is a gross violation of human rights and an increasing global problem. Together, these illicit trade activities pose grave threats to public safety, national security, and economic stability, making it imperative that a concerted global effort is made to combat them.
-
The impacts of illicit trade on society and the economy can be far-reaching and multifaceted. Illicit trade undermines legitimate businesses, distorts markets, and erodes public trust in institutions and the rule of law. It can also have serious economic consequences, such as lost tax revenues and reduced competitiveness, and can create health and safety risks for consumers. Illicit trade can also facilitate the financing of other criminal activities, such as terrorism, and can contribute to the destabilization of countries and regions. Overall, combating illicit trade requires a comprehensive approach that involves coordination and collaboration across different sectors and stakeholders, and a sustained effort to promote transparency, accountability, and good governance.
RESOURCES
